It is common knowledge that building and maintaining a robust network can have a significant impact on the success and sustainability of any business, from the smallest fledgling startup to the largest and most established MNC. Positive relationships with other professionals and organizations both within and outside of your industry can provide access to a plethora of resources, opportunities, and knowledge.
Despite this, networking effectively can prove to be a challenge for many people. Managing the day-to-day operations of your company can be time-consuming, and it can also be difficult to identify the right networking opportunities that are relevant to your business. Diverting time and effort away from working with your existing clients and projects may even feel like a waste!
Here are some tips on how to overcome the challenges commonly faced when it comes to networking, and how to do it efficiently and effectively:
Offer Assistance
Building a network can be made easier by adopting a proactive approach in helping your new acquaintances. Having a basic awareness of what your contacts are up to and showing genuine interest in their businesses can help in identifying opportunities to provide support where needed. Even if you don’t have the expertise to assist, chances are someone in your network may be the right person to approach. Positioning yourself as a valuable resource will ensure that you are remembered and seen as dependable, while encouraging those you have helped to reciprocate or assist with referrals.
Regular Follow-Ups
Networking is not just about making connections, but also nurturing them into mutually beneficial relationships over time. Just as in sales and marketing, a connection that goes cold may well prove to be a missed opportunity down the line. Keep in touch with your existing network through periodic emails or the occasional chat over coffee – even a text message from time to time can make a difference. Consistency is key here. Try to keep your communication authentic and your interest genuine; it lends a strong personal touch and helps to ensure that your contacts remember you well (and perhaps fondly!).
Seek Mentorship
If you find yourself unsure of where to start, the input and advice of an experienced mentor can guide you in both your networking efforts, as well as valuable insights on how to build your business. A mentor can introduce you to potential contacts and recommend suitable networking opportunities, providing a much-needed targeted approach to networking and saving you much time and effort in searching for them on your own.
Leverage Technology
There are many tools that can simplify the task of managing your budding network. Customer Relationship Management (CRM) software can help you keep track of conversations and follow-ups, or streamline future sales and marketing efforts. Maintaining a strong presence across social media channels can do wonders for your personal and business branding, while helping you to stay up to date on industry trends and the activities of your peers, clients, and stakeholders.
Patience and Persistence
Above all, take your time and don’t give up! Rome wasn’t built in a day, and neither will your network; forging strong relationships and meaningful connections involves both time and effort. Don’t get discouraged by initial setbacks and focus on building trust and goodwill. Overcoming the obstacles and challenges you face when it comes to networking will help your business thrive in the long run and provide continuous opportunities for your personal and professional development.
Network Efficiently with BBX
BBX is an global B2B digital trade platform that is committed to creating a world of economic opportunities for our community of MSMEs by bypassing the barriers to economic growth. With almost three decades of experience and over 6,000 members across 8 countries and a diverse range of industries, we are an established and trusted partner in co-creating sustainable growth for thousands of business owners.
Whether you have just launched a new business or venture and seek to expand your business and professional networks, or are looking for new growth and collaboration opportunities, we’re here to help. We empower our members through curated networking events, corporate partnership opportunities, referral programs and more! Our community-centric approach creates an environment where collaboration and collective success are valued and prioritized.
Whether you are looking for business partners, sales leads, or like-minded professionals, BBX can assist you by providing meaningful and effective networking opportunities to help you grow your business, as well as new customers through reciprocal trade – and immediate expansion of your market reach via our global network.
